The income distribution system is extremely transparent.
AppsGeyser has determined the rule that ad revenue is divided by 50/50. In other words, we get exactly the same amount of ad impressions as you do. At the same time, the ad network that places the impressions in your app - AdMob or MoPub - is responsible for the revenue accrual, depending on which of these systems you choose.
Yes, you are paid by the advertising network, not by AppsGeyser.
We mean, if you received $50 per week from your apps, then AppsGeyser received the same amount.
How exactly does the 50/50 ad impressions split between AppsGeyser and me?
The impressions distribution in app occurs once every time the app is started. In other words, within one session (usage) of the app, it shows either your ads or AppsGeyser ads. The next time a user starts the app, the distribution of impressions will be performed again.
How to calculate?
The most important thing to understand is that the money is paid for ads impressions, and not for the number of downloads, installations or the number of app users, although, of course, they are important too.
More impressions mean more revenue.
There are also indirect factors that affect the income, the price of the impressions depends on them.
Let's look at the main indicators in a little more detail.
In the ad network reports, there are ads impressions. The impression is counted when the advertisement is shown to the user of the ap.
CPM (cost per mille) is the cost per thousand impressions. For example, CPM $1.00 on this ad placement means that the network pays one dollar for 1000 impressions in this placement.
What determines the price?
CPM may depend on various factors. Here are the most important:
- Ad format: fullscreen banner (Interstitial ad) is more expensive than a small banner (Banner 320x50).
- The location of the app users. For example, impressions to the users in the US is more expensive than to the users in India.
Compare CPM averages by country
(AppsGeyser data for May 2018 from AdMob)
|fullscreen banner, $||1,09||1,47||1,35||1,63||3,95||2,43||9,83||11,86||19,35|
|small banner, $||0,04||0,09||0,55||0,15||0,66||0,11||0,42||1,92||0,73|