The issue of AdMob ad limit is a common pain point amongst app publishers. Invalid traffic is the main reason for Google to impose ad limits on an AdMob account, in an attempt to protect the digital advertising ecosystem.
Google is committed to protecting advertisers from fraud and providing a good ad experience. Hence, at times due to invalid traffic or policy violations – Google might place a limit on the number of ads shown using AdMob.
Google evaluates the traffic quality and assesses the AdMob account – in case a temporary limit is placed on the ad serving for your account.
After ensuring that your traffic sources are genuine and publishers have complied with the AdMob policies – Google automatically updates and removes the ad limit on the AdMob account.
Why are there limitations on ad serving?
Google AdMob imposes ads serving limit, if you as a publisher do the following:
- You are a new publisher with a freshly created app
- Get low-quality traffic sources
- Click on your ads yourselves
- Place ads within apps with very little content
- Encourage people to click on ads on your website
- Use unauthorized third-party sources to drive traffic to your site
How to avoid the issue of AdMob Ad limit?
AdMob accounts are sometimes often banned for invalid traffic and policy violations. Google’s advanced algorithms and machine learning are used to identify invalid traffic.
You can protect your advertising accounts by ensuring traffic quality and practicing the below listed.
- Do not click on your ads
- Do not pay for traffic that comes from sources other than Google Ads and trusted Ad providers.
- For ads, use the “set frequency capping app & ad unit” button
- Don’t share your app with friends or people near you
- Optimize your Google Play store app listing to generate more organic traffic. Apps that have 500-1000 daily users solve Ad Limit in a week
- Wait up to 30 days for AdMob algorithm to review your traffic